# ActiveCampaign vs Klaviyo: What You Need to Know (July 2026)

> Two per-contact email platforms for different audiences: ActiveCampaign's B2B automation depth vs Klaviyo's ecommerce data model — neither has a voice receptionist.

HTML version: https://www.seldonframe.com/compare/activecampaign-vs-klaviyo

## The short version

- **ActiveCampaign pricing:** ~**$15–$145/mo** at 1,000 contacts (annual, configurator-gated); climbs with list size
- **Klaviyo pricing:** Free to 250 profiles; ~**$30–45/mo** @1k profiles, ~**$130/mo** @10k; SMS usage on top
- **The real trade-off:** Two per-contact email platforms for different audiences: ActiveCampaign's B2B automation depth vs Klaviyo's ecommerce data model — neither has a voice receptionist.
- **The third option:** SeldonFrame ships the whole front office at **$29/mo** **flat** — see below

## ActiveCampaign

ActiveCampaign is an automation-first email marketing platform with a light CRM layer, priced per contact.

- Best for: Email marketers running deep automated sequences
- Pricing: ~$15–$145/mo at 1,000 contacts (annual, configurator-gated); climbs with list size
- AI receptionist: None — Active Intelligence AI assists with content/predictions, not phone or SMS answering
- Website/CRM/booking behind the agent: None — email/CRM only; no website builder, booking calendar or intake forms
- Whitelabel: None — not built for agency resale

## Klaviyo

Klaviyo is an ecommerce-focused email and SMS marketing platform with a B2C CRM layer, priced per profile.

- Best for: Ecommerce/Shopify brands running email + SMS lifecycle marketing
- Pricing: Free to 250 profiles; ~$30–45/mo @1k profiles, ~$130/mo @10k; SMS usage on top
- AI receptionist: None — no phone, voice or chat receptionist
- Website/CRM/booking behind the agent: None — email/SMS and B2C CRM only; no website, booking calendar or intake forms
- Whitelabel: None — not built for agency resale

## Side-by-side

| Feature | ActiveCampaign | Klaviyo | SeldonFrame |
|---|---|---|---|
| Best for | Email marketers running deep automated sequences | Ecommerce/Shopify brands running email + SMS lifecycle marketing | Agencies & builders running AI front offices for clients |
| Pricing model | ~**$15–$145/mo** at 1,000 contacts (annual, configurator-gated); climbs with list size | Free to 250 profiles; ~**$30–45/mo** @1k profiles, ~**$130/mo** @10k; SMS usage on top | From **$29/mo** **flat** — **unlimited workspaces** (agency whitelabel from **$99/mo**) |
| AI receptionist (calls, SMS, chat) | None — Active Intelligence AI assists with content/predictions, not phone or SMS answering | None — no phone, voice or chat receptionist | Native — AI receptionist answers, qualifies & books across voice, SMS & web chat |
| Website, CRM & booking behind the agent | None — email/CRM only; no website builder, booking calendar or intake forms | None — email/SMS and B2C CRM only; no website, booking calendar or intake forms | Included — multi-page website, CRM, booking calendar, intake forms, review requests in every workspace |
| Whitelabel & client workspaces | None — not built for agency resale | None — not built for agency resale | Included — whitelabel client portal, per-client workspaces, custom domains, one-click multi-client deploy |
| AI usage costs | Bundled into per-contact plan tiers | Not applicable — no native AI agent | BYOK — bring your own AI (and Twilio) keys and pay providers at raw cost, zero markup |
| Sell / resell what you build | No native reseller program | No | Built in — publish agents to the marketplace or rent them via MCP (**5%** marketplace fee) |

Prices checked July 2026 on [ActiveCampaign's pricing page](https://www.activecampaign.com/pricing) and [Klaviyo's pricing page](https://www.klaviyo.com/pricing).

## If you need what BOTH do

Most people comparing ActiveCampaign and Klaviyo actually need the outcome underneath both: calls and chats answered, leads qualified, jobs booked into a real calendar and CRM, on a site the client owns. SeldonFrame ships that whole front office from one conversation at $29/mo flat (unlimited workspaces, bring-your-own AI keys), with whitelabel included for agencies.

- Honest deep-dives: https://www.seldonframe.com/alternative-to-activecampaign and https://www.seldonframe.com/alternative-to-klaviyo
- Start free: https://www.seldonframe.com/signup · Book a demo: https://app.seldonframe.com/book/seldonframes-workspace-7798/default