# Klaviyo vs HubSpot: What You Need to Know (July 2026)

> Ecommerce email/SMS specialist vs general-purpose enterprise CRM — Klaviyo assumes a Shopify cart, HubSpot assumes a sales team; neither answers a phone.

HTML version: https://www.seldonframe.com/compare/klaviyo-vs-hubspot

## The short version

- **Klaviyo pricing:** Free to 250 profiles; ~**$30–45/mo** @1k profiles, ~**$130/mo** @10k; SMS usage on top
- **HubSpot pricing:** Free CRM; Marketing Starter **$15/seat**/mo; Pro ~**$800/mo** + **$3,000** onboarding; Enterprise **$3,600/mo**
- **The real trade-off:** Ecommerce email/SMS specialist vs general-purpose enterprise CRM — Klaviyo assumes a Shopify cart, HubSpot assumes a sales team; neither answers a phone.
- **The third option:** SeldonFrame ships the whole front office at **$29/mo** **flat** — see below

## Klaviyo

Klaviyo is an ecommerce-focused email and SMS marketing platform with a B2C CRM layer, priced per profile.

- Best for: Ecommerce/Shopify brands running email + SMS lifecycle marketing
- Pricing: Free to 250 profiles; ~$30–45/mo @1k profiles, ~$130/mo @10k; SMS usage on top
- AI receptionist: None — no phone, voice or chat receptionist
- Website/CRM/booking behind the agent: None — email/SMS and B2C CRM only; no website, booking calendar or intake forms
- Whitelabel: None — not built for agency resale

## HubSpot

HubSpot is a premium all-in-one CRM and marketing platform that scales from a free tier to enterprise contracts.

- Best for: Funded B2B sales & marketing teams needing enterprise CRM depth
- Pricing: Free CRM; Marketing Starter $15/seat/mo; Pro ~$800/mo + $3,000 onboarding; Enterprise $3,600/mo
- AI receptionist: None — HubSpot Breeze AI assists with content, insights and chat, not phone answering
- Website/CRM/booking behind the agent: Partial — CRM and reporting are deep; SMS/voice need add-ons, no native booking-into-front-office flow
- Whitelabel: None — not an agency resale platform

## Side-by-side

| Feature | Klaviyo | HubSpot | SeldonFrame |
|---|---|---|---|
| Best for | Ecommerce/Shopify brands running email + SMS lifecycle marketing | Funded B2B sales & marketing teams needing enterprise CRM depth | Agencies & builders running AI front offices for clients |
| Pricing model | Free to 250 profiles; ~**$30–45/mo** @1k profiles, ~**$130/mo** @10k; SMS usage on top | Free CRM; Marketing Starter **$15/seat**/mo; Pro ~**$800/mo** + **$3,000** onboarding; Enterprise **$3,600/mo** | From **$29/mo** **flat** — **unlimited workspaces** (agency whitelabel from **$99/mo**) |
| AI receptionist (calls, SMS, chat) | None — no phone, voice or chat receptionist | None — HubSpot Breeze AI assists with content, insights and chat, not phone answering | Native — AI receptionist answers, qualifies & books across voice, SMS & web chat |
| Website, CRM & booking behind the agent | None — email/SMS and B2C CRM only; no website, booking calendar or intake forms | Partial — CRM and reporting are deep; SMS/voice need **add-on**s, no native booking-into-front-office flow | Included — multi-page website, CRM, booking calendar, intake forms, review requests in every workspace |
| Whitelabel & client workspaces | None — not built for agency resale | None — not an agency resale platform | Included — whitelabel client portal, per-client workspaces, custom domains, one-click multi-client deploy |
| AI usage costs | Not applicable — no native AI agent | Credit-metered on top of seat pricing | BYOK — bring your own AI (and Twilio) keys and pay providers at raw cost, zero markup |
| Sell / resell what you build | No | No native agency reseller program | Built in — publish agents to the marketplace or rent them via MCP (**5%** marketplace fee) |

Prices checked July 2026 on [Klaviyo's pricing page](https://www.klaviyo.com/pricing) and [HubSpot's pricing page](https://www.hubspot.com/pricing/marketing).

## If you need what BOTH do

Most people comparing Klaviyo and HubSpot actually need the outcome underneath both: calls and chats answered, leads qualified, jobs booked into a real calendar and CRM, on a site the client owns. SeldonFrame ships that whole front office from one conversation at $29/mo flat (unlimited workspaces, bring-your-own AI keys), with whitelabel included for agencies.

- Honest deep-dives: https://www.seldonframe.com/alternative-to-klaviyo and https://www.seldonframe.com/alternative-to-hubspot
- Start free: https://www.seldonframe.com/signup · Book a demo: https://app.seldonframe.com/book/seldonframes-workspace-7798/default