# How Many FAQs Should a Website Have?

> The honest answer is: as many as it takes to cover the questions your customers actually ask, and not one more. There's no universal number, but there is a sensible way to figure out yours — and a few signs you've gone too far.

Reviewed by Maxime Houle, Founder, SeldonFrame. Facts checked July 2026.

HTML version: https://www.seldonframe.com/guides/how-many-faqs-should-a-website-have

## There's no magic number — but there is a range

You'll see confident claims online that a website "should" have exactly ten or fifteen FAQs. Ignore them. The right count is driven entirely by how many distinct things your customers genuinely wonder about before they hire you.

For a typical small local service business, that tends to land somewhere between roughly eight and twenty questions. A one-service mobile business might need eight; a firm offering several services across a wide area might need thirty. Both are fine. The number is an output of your customers' real questions, not a target to hit.

## Coverage matters more than count

The useful question isn't "how many" but "have I covered everything that makes someone hesitate?" Nielsen Norman Group's research frames a good FAQ as one that reflects the current, real questions of a site's users. If a common concern — say, whether you're insured, or what your callout fee is — has no answer on the page, adding five questions nobody asks doesn't fix that gap.

So build from your own evidence: your inbox, texts, and calls. Every recurring question earns a spot. Every question you've never actually been asked is a candidate to cut.

## When a FAQ page is too long

It's possible to overdo it. A page with sixty entries becomes a wall of text people won't scan, which defeats the purpose. Warning signs include duplicate questions asking the same thing different ways, questions invented to sound impressive, and answers so long they're really articles in disguise.

If your list is getting unwieldy, group questions into clear categories (pricing, booking, service area, guarantees) so people can navigate, and consider moving genuinely deep topics onto their own pages. On long pages, links that jump to a specific question help a lot. The goal is that any visitor can find their specific worry in seconds.

## A practical way to land on your number

List every question you can remember being asked in the last month or two. De-duplicate them, merge near-identical ones, and drop anything you've genuinely never been asked. Whatever survives is your number — and it will be the right one, because it came from real demand.

Revisit it every few months. New questions surface as your business changes, and old ones fall away. If you'd like a head start on the list, our service business FAQ generator drafts a coverage-focused starter set for your trade, which you can trim to exactly the questions that fit how you work.

## FAQ

**Is it bad to have too many FAQs?**

It can be. A very long, padded list is hard to scan and buries the answers people actually need. If your page is getting long, group questions into categories and move deep topics onto dedicated pages rather than adding questions no one asks.

**Can a small business have too few FAQs?**

Yes, if common concerns go unanswered. The problem isn't a low count itself — it's a gap in coverage. If customers still have to call to learn your prices or service area, the page needs those questions regardless of how short it is.

**Should every product or service have its own FAQ?**

Not necessarily. Many small businesses do well with one central FAQ page grouped by topic. Splitting into per-service FAQs only helps when the questions genuinely differ a lot between services.

## Try it

- Related free tool: https://www.seldonframe.com/tools/service-business-faq-generator
- Go deeper: https://www.seldonframe.com/best/ai-agent-for-small-business
- Build your AI front office free (about 3 minutes): https://www.seldonframe.com/signup

## Sources

- [Nielsen Norman Group — “FAQs Still Deliver Great Value” (Susan Farrell)](https://www.nngroup.com/articles/faqs-deliver-value/)
- [Nielsen Norman Group — “Strategic Design for Frequently Asked Questions” (report)](https://www.nngroup.com/reports/strategic-design-faqs/)