Does your website actually win jobs?
Paste your business website below. We fetch it live and grade it 0-100 on the 10 things that turn a visitor into a booked job — click-to-call, online booking, a lead form, and more — with a plain-English fix for every gap. No signup needed.
We fetch the page server-side, check it against 10 signals that win or lose local jobs, and grade it. We don't store the URL or the page content — this runs fresh every time.
What we check
- HTTPS — your site is served securely, with http traffic redirected to https
- Click-to-call — a tel: link lets a visitor call you in one tap on mobile
- Online booking — a Book Now / Schedule link so leads can grab a slot after hours
- Lead form — a way to submit contact info without calling
- Title & meta description — the headline and blurb Google shows in search results
- Mobile viewport — your layout renders correctly on a phone, not shrunk desktop
- LocalBusiness schema — structured data that powers the Google map-pack card
- One H1 — a single clear heading stating what the page is about
- Image alt text — job photos are readable by screen readers and search engines
- Response time — a single-sample estimate of how fast the page responded
What a good local business website has
The best local sites make it embarrassingly easy to become a lead: a phone number you can tap, a booking link that works at midnight, a short form for people who'd rather type, and clean structured data so Google shows your hours and address with confidence. Everything else — animations, stock photography, clever copy — matters far less than these mechanics.
Frequently asked questions
What does the website grader check?
Ten signals that actually move the needle for a local service business: HTTPS, a tappable phone number (click-to-call), online booking, a lead form, your title and meta description, a mobile viewport tag, LocalBusiness schema, exactly one H1, image alt text coverage, and a rough response time. Each one is weighted into a 0-100 score.
Is the website grader free?
Yes — no signup, no credit card. Paste a URL and get your score.
Do you store my URL or my website's content?
No. We fetch your page fresh, server-side, grade it in memory, and return the result — nothing is written to a database. Every grade is a clean read.
Why do these 10 checks matter?
Each one maps to a real way local businesses lose jobs: no click-to-call loses phone leads, no booking link loses after-hours leads, a missing lead form loses people who'd rather type than talk, missing schema means Google can't confidently show your hours and address, and a slow or unreadable mobile page just gets abandoned. These aren't vanity SEO checks — they're the mechanics of turning a visitor into a booked job.
My score is low. Now what?
Each failing or warning check comes with a plain-English fix you (or your web person) can make directly. Or skip the manual work entirely: SeldonFrame rebuilds your site with all 10 checks passing — booking, forms, and schema included — in about 3 minutes.
Reviewed by Maxime Houle, Founder, SeldonFrame. I build one of these tools — every ranking here says when the others win. Facts checked July 2026.More free tools: booking friction grader, AI visibility checker, and the missed call calculator. Or browse all free tools.