SeldonFrame vs Keap: Which Should You Choose? (2026)
Skip the 3x-GHL entry price for a platform in the middle of an acquisition. SeldonFrame gives every client an AI receptionist, website, CRM, and booking system for $29/mo flat.
Keap and SeldonFrame usually end up on the same shortlist for different reasons. Keap (owned by Thryv since October 2024) is a veteran small-business CRM and automation platform with invoicing and payments. SeldonFrame comes at the same problem from the other direction: one flat $29/mo workspace where the AI receptionist, website, CRM, booking calendar and intake forms arrive pre-wired — generated from a single conversation in about 3 minutes.
Choose Keap if you have years of automations, invoicing, and payment workflows already built there and the acquisition-era changes don't affect your use case. SeldonFrame's case is the opposite one: when the outcome you're buying is answered calls, qualified leads and jobs booked into a CRM you own, that whole front office ships on day one and the economics stay flat as you grow. The rest of this page walks the differences row by row — pricing model, the AI receptionist, the business system behind it, whitelabel, and what switching actually takes.
We make SeldonFrame, so read this comparison with that in mind — but we've tried to be specific about where Keap genuinely wins below, not just where it doesn't.
- Keap pricing: From $299/mo ($249 annual, 2 users, 1,500 contacts) + $39/user + paid implementation
- SeldonFrame pricing: $29/mo flat, unlimited workspaces, first workspace free forever
- Pick Keap if: You have years of mature Keap automations already built
- Pick SeldonFrame if: You want a third of Keap's entry price with no per-user fee
SeldonFrame
$29/mo flat · unlimited workspaces · first workspace free forever
- +An AI receptionist that answers calls, SMS, and web chat — and books real jobs into a real calendar and CRM
- +The whole front office included: multi-page website, CRM, booking, intake forms, review automation
- +$29/mo flat with unlimited workspaces — bring your own key and AI and phone service run at raw provider cost
- +You want a third of Keap's entry price with no per-user fee
- +You need an AI receptionist Keap doesn't offer
- +You want a website and AI-driven booking, not just CRM and invoicing
Keap
From $299/mo ($249 annual, 2 users, 1,500 contacts) + $39/user + paid implementation
- +A mature automation engine built over nearly two decades
- +Native invoicing and payments
- +A strong onboarding culture and support reputation
- +You have years of mature Keap automations already built
- +Invoicing and payments are central to your workflow
- +The acquisition-era changes don't concern your use case
SeldonFrame vs Keap: full feature & pricing breakdown
| Features | ★ RecommendedSeldonFrame | Keap |
|---|---|---|
| Best for | Agencies & builders running AI front offices for clients | Established SMBs with mature Keap automations already built |
| Pricing model | From $29/mo flat — unlimited workspaces (agency whitelabel from $99/mo) | From $299/mo ($249 annual, 2 users, 1,500 contacts) + $39/user + paid implementation |
| AI receptionist (calls, SMS, chat) | Native — AI receptionist answers, qualifies & books across voice, SMS & web chat | None — no phone, SMS or chat AI agent |
| Website, CRM & booking behind the agent | Included — multi-page website, CRM, booking calendar, intake forms, review requests in every workspace | Partial — CRM, invoicing and payments; no website builder, no AI-driven booking |
| Whitelabel & client workspaces | Included — whitelabel client portal, per-client workspaces, custom domains, one-click multi-client deploy | None — not built for agency resale |
| AI usage costs | BYOK — bring your own AI (and Twilio) keys and pay providers at raw cost, zero markup | Not applicable — no native AI agent |
| Sell / resell what you build | Built in — publish agents to the marketplace or rent them via MCP (5% marketplace fee) | No |
The old way: gluing tools together
a SMB CRM & automation covers one or two of these boxes
✗ leads fall through the gaps
The SeldonFrame way: one connected flow
Prices checked July 2026 on Keap's pricing page.
Where Keap wins
- +A mature automation engine built over nearly two decades
- +Native invoicing and payments
- +A strong onboarding culture and support reputation
- +Deep CRM tagging and pipeline customization
The honest take: Choose Keap if you have years of automations, invoicing, and payment workflows already built there and the acquisition-era changes don't affect your use case.
Where SeldonFrame wins
A third of the entry price
Keap starts at $299/mo for 2 users. SeldonFrame is $29/mo flat, unlimited use — no per-user fee, no paid setup package required.
An AI receptionist Keap doesn't have
Keap has no phone or chat AI. SeldonFrame's agent answers calls, qualifies leads, and books jobs into a real calendar automatically.
A website and booking calendar included
Keap is CRM and automation only. SeldonFrame adds a built multi-page website, booking calendar, and intake forms in the same workspace.
A platform on a stable, single roadmap
Keap's post-acquisition roadmap is slowly being absorbed into Thryv. SeldonFrame's roadmap is just the AI front office, undivided.
Pros & cons, side by side
SeldonFrame
- +An AI receptionist that answers calls, SMS, and web chat — and books real jobs into a real calendar and CRM
- +The whole front office included: multi-page website, CRM, booking, intake forms, review automation
- +$29/mo flat with unlimited workspaces — bring your own key and AI and phone service run at raw provider cost
- +Whitelabel built in: branded client portal, per-client workspaces, custom domains, one-click multi-client deploy
- +Build it free before you sign up — paste a URL, get a working workspace in about 3 minutes
- +Open core and portable — your agents are plain, editable skill files, and your data lives in your workspace
- −No funnel-builder or email-campaign suite — it's a front office, not a marketing automation platform
- −You bring your own key (Claude, ChatGPT, or Gemini, plus optional Twilio) — setup takes a few minutes
- −Newer platform — a smaller template library and community than decade-old incumbents
- −No native mobile app yet (the dashboard works fine on a phone browser)
Keap
- +A mature automation engine built over nearly two decades
- +Native invoicing and payments
- +A strong onboarding culture and support reputation
- +Deep CRM tagging and pipeline customization
- −Starts at $299/mo for just 2 users and 1,500 contacts — roughly 3x GHL's entry price
- −$39 per extra user, plus a paid setup package
- −No AI receptionist or phone/SMS answering
- −Roadmap uncertainty as features fold into Thryv after the acquisition
How to switch from Keap to SeldonFrame
- 1
Build the replacement free (3 minutes)
Paste the business's website into seldonframe.com. SeldonFrame pulls out services, FAQs, and business facts and builds the workspace: site, CRM, booking calendar, intake, and the AI agent. No account needed until you claim it.
- 2
Bring what matters over
Export your Keap contacts to CSV and import them. Run both platforms in parallel for a week while the AI receptionist takes over call handling, then cancel Keap.
- 3
Connect your keys and number
Add your AI key (Claude, ChatGPT, or Gemini — about 30 seconds) and, for phone, connect your Twilio number so calls and missed-call text-back run at carrier cost.
- 4
Test the agent, then go live
Every agent ships with automatic tests. Talk to it, watch it book into the calendar, then publish. Point your domain over when the site's ready.
- 5
Run both in parallel for a week
Keep the old tool running while SeldonFrame answers the phones. Cancel it once the CRM shows the bookings landing — cancel-anytime on both sides means zero risk.
Frequently asked questions
Does SeldonFrame do invoicing and payments like Keap?
SeldonFrame's core is the front office — receptionist, website, CRM, booking, and intake. Payments run through Stripe where configured; deep invoicing tools aren't the product's focus the way they are for Keap.
Is switching from Keap disruptive?
Export your Keap contacts to CSV and import them into SeldonFrame. Run both in parallel for a week while the new AI receptionist takes over call handling, then cancel Keap once you're confident.
Is SeldonFrame a good Keap alternative?
For most agencies and builders, yes — SeldonFrame replaces the AI-front-office job (answering, qualifying, booking, tracking in a CRM) at $29/mo flat instead of Keap's stacked pricing. See the full switching guide: /alternative-to-keap.
How much does Keap cost compared to SeldonFrame?
Keap: From $299/mo ($249 annual, 2 users, 1,500 contacts) + $39/user + paid implementation. SeldonFrame: $29/mo flat, unlimited workspaces, first workspace free forever, with AI and telephony on your own keys at raw provider cost — no per-minute or per-credit meter.
How can SeldonFrame be $29/mo flat when competitors charge per minute or per credit?
Because you use your own keys. Your agents run on your own AI key (Claude, ChatGPT or Gemini) and, for phone, your own Twilio account. You pay the providers at raw cost. SeldonFrame never marks up tokens or minutes. You pay for the platform, not a meter.
Do you take a cut of what I charge my clients?
SeldonFrame works like Shopify: $29/mo flat, plus 2% on sales made through SeldonFrame checkout, plus 5% when you sell agents on the SeldonFrame marketplace. Client retainers you bill outside SeldonFrame cost nothing extra.
How fast can I see it working?
Paste in a business's website (or just describe it in a sentence). SeldonFrame builds the whole workspace — site, CRM, booking, intake, and the AI agent — in about 3 minutes. It's free, and you don't need to sign up first.
See it built for YOUR business
Don't take the table's word for it. Paste your website and get your own site, booking calendar, CRM and AI receptionist built in about 3 minutes — free, before you ever sign up.
No card. No call. Your data exports as JSON if you leave.
See it side by side before you decide
Paste a business's website and SeldonFrame builds the site, CRM, booking calendar and AI receptionist in about 3 minutes — free, before you sign up. Then it's $29/mo flat for unlimited workspaces.