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NEW— turn a screen recording into a working agent →

The agency delivery loop — live in minutes

Sell AI front offices. Deploy them in minutes.

Build a branded website, booking flow, CRM, intake, and AI agent for every client from one workspace—then operate it under your agency brand. You keep the client relationship, the data, and the margin.

Runs on Claude, ChatGPT, or Gemini — no token markups, no usage meters. Your margin stays yours.

to launch
or record a workflow you already do
  • Start with a client URL
  • Publish a tested workspace
  • AGPL-3.0 and yours to keep

Works with your IDE

One command. Build from the editor you already live in.

  • Claude CodeClaude Code
  • CursorCursor
  • WindsurfWindsurf
  • VS CodeVS Code
  • ZedZed
  • CodexCodex
See the install snippet →
✓ workspace live on acme-hvac.app.seldonframe.com
✓ agent answering on chat · SMS · voice

One agent — your whole stack

SeldonFrame agent
Anthropic Claude
OpenAI
Google Gemini
Grok
Gmail
Google Calendar
Stripe
Slack
HubSpot
Notion
Google Sheets
Instagram
Supabase
GitHub
  • Microsoft Outlook
  • Microsoft Teams
  • Google Drive
  • Google Docs
  • YouTube
  • X
  • Firecrawl
  • + 1,000 more apps via Composio
How it works

From client URL to handoff. One repeatable delivery loop.

Describe itwe generate it

You know what the client needs. Describe it.

  1. 1Paste your client's URL or describe their business
  2. 2Brand the site, booking, CRM, and agent
  3. 3Run evals, publish, and hand it off
URL or business info
Scanning business info…
SeldonFrame
Calendar
Gmail
Twilio
Slack
Record itwe compile it

You already do it for clients. Record it.

  1. 1Screen-record the workflow — on desktop or mobile
  2. 2Answer what the recording didn't show
  3. 3Get a tested agent you can switch on — for any client
Ready to record
Reading frames + narration…
Agent
REC 0:14
Opened Gmail, read the thread
Labeled + archived 4 messages
Logged the lead to the sheet
Inbox-triage agent — compiled, ready to test
No lock-in

Own everything. Leave anytime.

SeldonFrame is open source (AGPL-3.0) — run it on our cloud or self-host it yourself. Every client site, agent, CRM record, and piece of content your agency builds exports any time: contacts and deals as JSON, agents as portable configs, sites as their own hosted pages. There’s no claim step, no export request, no waiting on us. A public Docker image exists for the day you want to run it entirely on your own infrastructure.

GoHighLevel’s own help center: HighLevel “does not support exporting websites in a way that allows them to be managed” outside its platform — no supported export.

GoHighLevel help center, accessed July 2026

The math, side by side

Reselling under your own brand, priced honestly

Per GoHighLevel’s published pricing, July 2026.

 SeldonFrame Agency StarterGoHighLevel
Resell under your brand$99/mo (included)requires $497/mo Agency Pro (SaaS Mode)
White-label client accessweb portal, your domain — includedwhite-label mobile app: +$497/mo add-on
Usageflat — no per-email/SMS platform meter (BYOK / BYO-Twilio at provider cost)metered per email ($0.675/1k) + per SMS segment + per voice minute
Cut of what you resell0% GMV on agency plans

GoHighLevel’s fees are published in its own pricing and support docs, not hidden — we’re just laying them next to ours. It also offers mitigations at the $497 tier (bring-your-own SMTP, usage rebilling with markup) that narrow this gap; we’re comparing what each plan includes at its own price, not claiming GoHighLevel is deceptive about it.

Either way

Every client gets the whole front office.

A multi-page website, booking page, intake form, CRM, payments, and a 24/7 receptionist that books the job — one connected system per client, delivered in minutes, not weeks. Change a phone number once and everything updates, instantly.

Diane M.NEW$1,840
Marcus V.WARM$4,200
Hartmann Fmly.BOOKED$2,650
Reyes Co.NEW$980

CRM

Leads, deals, tasks, and notes — all tied to the contact, not a spreadsheet. Built for local service businesses.

Pick a timeJun 16–20
Mon16
Tue17
Wed18
Thu19
Fri20
Confirm booking
Your dashboard
4
5
Tue
Wed
Thu

Booking page

Calendar-first booking tied to live availability. Confirmed bookings flow straight into the CRM.

Full name
Diane M.
Phone
.
Service needed
.
Send

Intake form

Pre-qualified leads with full context — logic-aware fields adapt by service type.

A receptionist that books

Not just a chatbot — it answers, qualifies, and books the job straight into your client's calendar, in their own voice. They never miss a lead.

Today 2:14 PM
Hey — sorry we missed you! Want a quick callback? Two slots open today:
Replied in 47 seconds

Missed-call text-back

Your client can't pick up? It texts the caller back in seconds — before they dial the next company.

2 days after job completion
Hi Marcus — hope the AC repair went well! If you have 30 seconds, a quick Google review would mean a lot to us.
Leave a review

Review Requester

After a good job, it quietly asks happy customers for a 5-star Google review at exactly the right moment.

Describe itAgents you're missing — Seldon builds them from a sentence

Record itWorkflows you do by hand — Seldon compiles them from one recording

Pricing

One flat bill. No per-client tax.

Every agency plan includes full white-label, branded client portals, unlimited workspaces of your own, and 0% GMV— we don't tax your client work. Build it free, cancel anytime.

What these tiers buy is the hand-off: a sub-accountis your client's own login — their workspace, their portal, wearing your brand — while you keep the master view.

Cancel anytime

Agency Starter

$99/month flat

10 client sub-accounts

Choose Starter

Included

  • Full white-label — your brand, your domains
  • Branded client portal logins
  • Deploy agent templates to clients
  • Per-sub-account usage meter & caps
  • Unlimited workspaces for your own businesses
  • The whole front office per client — website, CRM, booking, intake, AI receptionist
Cancel anytime

Agency Growth

$199/month flat

30 client sub-accounts

Choose Growth

Everything in Starter, plus:

  • One-click deploy to ALL clients
  • Priority support with demo-call onboarding
Cancel anytime

Agency Scale

$299/month flat

Unlimited client sub-accounts

Choose Scale

Everything in Growth, plus:

  • API + MCP access
  • Rent your agents via the marketplace rail
  • Set your own resale pricing
  • Dedicated onboarding
Build your first client workspace free →

Running your own business instead of clients? Builder is $29/mo — the same unlimited workspaces, but everything lives under your own login: no client logins, no white-label. Managed is $49/mo on our keys. Compare all plans →

Not technical? You don’t need to bechange your hours, add a service, or tune your AI receptionist just by typing it, like you’d text ChatGPT.

Chat with Seldon
Type a change…
dallas-heating-air.app.seldonframe.com
Family-owned

Heating & cooling you can trust.

Licensed, insured, and on call across the metro. Book online in 60 seconds.

Book a repair →
  • Build it free
  • Live in 3 minutes
  • No code
  • Cancel anytime
Maxime Houle

Built by the SeldonFrame founder

FAQ

Honest answers.

Can an AI agent really run a client's front office — without dropping the ball?

Yes, because it's grounded in the client's real business, not making things up. It answers from their actual services, prices, and hours, reads back what it heard before it books or quotes anything, and stays inside the guardrails you set — so it never invents a price or a promise your client can't keep. You can review every call and message it handles, per client, before anyone else sees it. Your name is on this — that's exactly why it's built to never wing it.

Do I need to be a developer to deliver this?

No. If you can write an email, you can operate it. Change a client's hours, add a service, or tune what their receptionist says by typing it in plain English — like you'd text ChatGPT. There's no code, no builder to learn, and nothing to wire together: each client's website, booking page, CRM, and agent are already connected the moment the workspace builds.

Which plan is right for me?

If you run client front offices under your own brand, pick an Agency plan: Starter is $99/mo with 10 client sub-accounts, Growth is $199/mo with 30 plus one-click deploy to all clients, and Scale is $299/mo with unlimited sub-accounts plus API and MCP access. All three include full white-label and branded client portals. Running your OWN business instead? Builder is $29/mo (unlimited workspaces on your own AI key) and Managed is $49/mo (one workspace on ours). Not sure? Build your first workspace free and decide after you've seen it work.

What should I charge my clients?

That's your call — you set per-client pricing and keep every dollar of the spread, because agency plans pay 0% GMV. For reference, agencies typically retail a managed AI front office at $300–800/mo per client. At that range, one client more than covers Agency Starter ($99/mo for 10 sub-accounts), and everything after is margin. The marketplace is the same story: sell or rent your agents there and the only fee is the standing 5% on marketplace transactions.

It's really a flat price? What's the catch?

No catch. Flat monthly, no metered AI bills, no per-seat tax, no per-client surprise invoices — and on agency plans, 0% GMV on everything you bill your clients. We don't tax your client work. (The solo plans carry the only variable fee that exists: a flat 2% when SeldonFrame itself is the sales channel — collect any other way and we take nothing.)

Do I need my own AI key?

If you already use ChatGPT, Claude, or Gemini, you have one — and your agents run on it, billed by the provider at cost. That's exactly why the price stays flat and your margin isn't metered: we never mark up usage. Don't want to touch keys at all? The Managed plan ($49/mo) runs everything on our keys. Either way, websites, booking, and CRMs build with no key at all.

Is it free to start?

Yes. Build your first client workspace free — from their URL, in about 3 minutes — and watch it answer a call and book a job before you pay a cent, no card to look. You're only charged when you switch a plan on through Stripe, and you can cancel anytime. Most agencies build the demo first and use it to close the client before spending a dollar.

Why not just use GoHighLevel?

Reselling GoHighLevel as your own product (SaaS Mode) requires its $497/mo Agency Pro tier — the white-label mobile app is another $497/mo add-on, usage is metered per email and SMS segment on top, and reviewers report build-outs take 2–4 weeks per client. SeldonFrame builds a client's whole front office — website, CRM, booking, intake, and an agent across voice, chat, SMS, and email — in about 3 minutes from their URL, with white-label from $99/mo flat for your entire agency. And you own it: open source, AGPL-3.0, self-host or use the cloud — GoHighLevel's own docs say its websites can't be exported.

Do my clients still need Zapier, Calendly, or Typeform?

No. CRM, scheduling, intake forms, and the AI agents are native and wired together from the first build — for every client, identically. That's five fewer subscriptions per client to buy, glue, and debug, and no Zapier task fees eating the retainer.

Can I white-label it for my clients?

Yes — whitelabel is included on every agency plan, from $99/mo. Your brand is on the entire platform and every client sub-account; clients never see SeldonFrame. You set your own per-client pricing and keep the spread, and because it's your brand there's no GMV fee — 0% on everything you bill them. Each workspace can map to its own domain (booking.theirbusiness.com), too.

Should I wait until the AI gets better?

It already does — automatically. SeldonFrame is a thin harness over the frontier models, so every time Claude, GPT, or Gemini gets better, every agent you've deployed gets better too, with nothing to migrate across your whole client book. Waiting doesn't get you a better product; it just sends more of your clients' missed calls to voicemail. The best time to have agents answering client phones was last month. The next best time is today — and building the first one is free.

Can I cancel, and who owns the client work?

Cancel anytime, no lock-in and no penalty. And because SeldonFrame is open source (AGPL-3.0), you can export everything or self-host it whenever you want. Your clients, their data, your content, and your agents are yours — we never hold a client book hostage.

Still deciding? Compare every plan side by side and pick the one that fits.

Last thing

Your next client is 3 minutes away.

Paste a client’s URL or describe the business. We build the website, booking, AI receptionist, intake, and CRM — all wired together for your agency to brand, publish, and hand off.

Build the first client workspace free · agency plans from $99/mo · 0% GMV · cancel anytime