GoHighLevel Pricing Calculator
What GoHighLevel really costs an agency at N client sub-accounts — plan base, the AI Employee add-on, and rebilled usage, all stacked per client.
SeldonFrame: $29/mo flat on the builder tier (agency tiers up to $299), unlimited workspaces — AI + telephony on your own keys at raw provider cost.
Assumptions:plan base is GHL's published sticker price and does not scale with client count. The AI Employee add-on is $50/mo per sub-account on Starter-level plans, $97/mo per sub-account on Unlimited and above, per GHL's own pricing page. SMS/email/voice usage is rebilled "at cost" by GHL but the exact per-unit rate isn't published — the figures here are hedged, typical-market per-unit estimates (~$0.0079/SMS segment, ~$0.001/email send, ~$0.014/voice minute), presented as estimated usage costs, not GHL's own numbers.
Source: gohighlevel.com/pricing (verified July 2026).
How it works
This calculator adds up three cost lines using GoHighLevel's own published plan prices and add-on rates:
- The plan base price — flat, does not scale with client count
- The AI Employee add-on, charged per sub-account, plan-dependent
- Estimated SMS, email, and voice usage, rebilled per client
The result is a real total monthly bill and a per-client cost, plus a curve showing how the bill grows as you add clients.
Why it matters
GoHighLevel's headline price ($97-$497/mo) looks like the whole story, but the AI Employee add-on and usage rebilling scale with every client you add — so a growing agency's real bill climbs a lot faster than the plan price suggests.
Frequently asked questions
How much does GoHighLevel cost for an agency?
GoHighLevel's plans run $97 to $497/month. But that's just the base plan — the AI Employee add-on costs $50-$97/month per client sub-account, and SMS/email/voice usage is rebilled on top at cost. A 10-client agency with the AI Employee on can easily pay well past $1,000/month.
How much is the GoHighLevel AI Employee add-on?
It's $50/month per sub-account on Starter-level plans, or $97/month per sub-account on the Unlimited plan and above. It is not included in any base plan price — it stacks per client.
Does GoHighLevel charge for SMS, email, and voice minutes?
Yes. GoHighLevel rebills phone, SMS, and email usage at cost through its underlying providers, on top of every plan. The exact per-unit rate isn't published on the pricing page, so busy clients can add up fast and unpredictably.
Does the cost scale with the number of clients?
The plan base price stays flat, but the AI Employee add-on and usage costs multiply by every client sub-account you add — so the per-client cost of running the platform doesn't shrink as you grow, it stacks.
How does SeldonFrame's pricing compare?
SeldonFrame is $29/month flat on the builder tier (agency tiers up to $299) with unlimited workspaces — no per-sub-account software fee. You connect your own AI provider and telephony account, so usage bills at raw provider cost with no markup.
Related: full GoHighLevel pricing breakdown and SeldonFrame vs GoHighLevel.
See it built for YOUR business
Don't take the table's word for it. Paste your website and get your own site, booking calendar, CRM and AI receptionist built in about 3 minutes — free, before you ever sign up.
No card. No call. Your data exports as JSON if you leave.