SeldonFrame Docs
Everything an agency needs to sell and operate AI front offices: branded website, booking, intake, CRM, client portal, and agents in repeatable workspaces. Start from a client URL, run the evals, publish, and hand it off without rebuilding the stack every time.
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Agency delivery loop
Take a client URL from workspace build to tested, branded handoff
Build a chatbot
One MCP call creates a website chatbot with FAQ, booking, and evals
Your first workspace
Create a client workspace with website, CRM, booking, and a public URL
Claude Code MCP
Connect the MCP and operate client workspaces in natural language
Getting started
Install the SeldonFrame MCP
In Claude Code, run claude mcp add seldonframe -- npx -y @seldonframe/mcp@latest. The MCP exposes ~140 tools for building, managing, and observing your business OS.
claude mcp add seldonframe -- npx -y @seldonframe/mcp@latest
Build a client workspace
Give Claude Code the client's URL, industry, services, and hours. Seldon generates the public website, booking page, intake form, CRM pipeline, and agent foundation.
"Build a workspace for Cypress Pine HVAC in Phoenix — services: AC repair, install, maintenance. Mon-Sat 7a-7p."
Add a chatbot
One MCP call wires a chatbot into the client website. Pass FAQ, pricing facts, and greeting; Seldon runs the safety evals and gives you a publishable embed.
build_website_chatbot({ workspace_id, name, faq, pricing_facts, greeting })Customize from the dashboard
Open the dashboard at app.seldonframe.com, apply the client's brand, review the evals, and publish the workspace. Hand the client their branded portal while you keep the agency view.
Core concepts
Soul
The auto-derived business identity (industry, voice, services, pricing) that shapes every public surface.
Agents
AI assistants that talk to your customers — chatbots, voice receptionists (soon), SMS bots (soon).
Templates
Pre-built page sections (hero / services / FAQ / pricing) and workflow archetypes.
Workspaces
One workspace = one business. Each gets its own subdomain, CRM, agents, and settings.
Customers
Your CRM — every booking, form submission, and chat creates a customer record.
Bookings
Public booking page + calendar, with reschedule + cancel workflows.