Durable Pricing (2026): What You'll Actually Pay
A website that can't answer the phone is just a brochure. SeldonFrame pairs the AI-built site with an AI receptionist, CRM, and booking calendar — $29/mo flat, unlimited workspaces.
- Starts at: $0
- What stacks on top: No bolt-on add-ons are published — the meter is AI image/chat usage caps per tier, and upgrading raises the cap rather than paying per use.
- SeldonFrame comparison: $29/mo flat, unlimited workspaces — no meters
Durable plans
Free
Testing an AI website
- ·durable.site subdomain
- ·CRM to 10 customers
Launch
Solo service businesses
- ·Custom domain
- ·Unlimited CRM contacts
- ·SEO tools
Grow
Growing service businesses
- ·Unlimited team members
- ·500 images/mo, unlimited chat
What stacks on top
The plan price is rarely the whole story. Here's every add-on and meter that adds to the sticker price.
No bolt-on add-ons are published — the meter is AI image/chat usage caps per tier, and upgrading raises the cap rather than paying per use.
Free tier: Yes — durable.site subdomain, CRM to 10 customers, 5 AI images + 10 AI chat messages/mo
Annual billing: Save 15% billed annually.
How this compares to SeldonFrame
SeldonFrame is $29/mo flat, unlimited workspaces, with AI and telephony on your own keys at raw provider cost — the AI receptionist, website, CRM, and booking calendar all ship in one price, no meters to watch.
Frequently asked questions
How much does Durable cost?
Durable's pricing is genuinely simple and cheap ($0–$49/mo), with no hidden meters beyond AI usage caps. The trade-off is what's missing, not what it costs: there's no AI voice receptionist and no real booking calendar behind an agent.
Does Durable have a free plan?
Yes — durable.site subdomain, CRM to 10 customers, 5 AI images + 10 AI chat messages/mo
What's the cheapest Durable alternative?
SeldonFrame: $29/mo flat, unlimited workspaces, first workspace free forever, with AI and telephony on your own keys at raw provider cost — no meters. /alternative-to-durable
Prices checked July 2026 on https://durable.com/pricing
See what you'd pay on SeldonFrame instead
Paste a business's website and SeldonFrame builds the site, CRM, booking calendar and AI receptionist in about 3 minutes — free, before you sign up. Then it's $29/mo flat for unlimited workspaces.