Klaviyo Pricing Calculator
Enter your active profile count and SMS volume, and see what Klaviyo really costs — and how fast that bill grows as your list does.
Doubling your list grows your bill by ~67% — flat-rate plans don't do this.
Assumptions: the email plan cost is ~interpolated between Klaviyo's published price points ($0 at 250, $20/mo at 500, ~$100/mo at 5,000, ~$400/mo at 25,000 profiles) — Klaviyo doesn't publish a formula, so between and beyond these points is an estimate. SMS is billed per-send beyond your plan's included credits, hedged at ~$0.01/message (Klaviyo's reported range is $0.01-$0.015).
SeldonFrame: $29/mo flat — $348/yr, same price no matter how big your list gets. Different product scope (SF is a front office with CRM/booking/agent, not ecommerce email marketing) — so weigh this as "what flat pricing looks like," not a like-for-like swap.
How it works
This calculator interpolates between Klaviyo's published price points and adds SMS on top:
- Email plan cost, interpolated between Klaviyo's published anchors ($0 → $20 → ~$100 → ~$400)
- SMS cost at a hedged per-message rate for anything beyond your included credits
- An optional adjustment for suppressed/inactive profiles, since Klaviyo only bills active ones
- A side-by-side view of your bill today vs. if your list doubled
The result is a monthly and yearly total, marked with "~" wherever the number is an estimate rather than a published figure.
Why it matters
Your Klaviyo bill isn't a flat number — it's a moving target tied directly to how many active profiles you have. Growing your list, which is usually a good thing for your business, is also what quietly grows your bill every month.
Frequently asked questions
How much does Klaviyo cost per month?
Klaviyo's Free plan covers up to 250 active profiles. The Email plan starts around $20/mo at 500 profiles and climbs from there — reported at roughly ~$100/mo at 5,000 profiles and ~$400/mo at 25,000 profiles. There's no flat ceiling; the price keeps climbing with your list.
What counts as an 'active profile' for billing?
Klaviyo bills on active profiles — people who are subscribed and engaged. Suppressed, unsubscribed, and inactive contacts typically don't count toward your bill, which is why your actual Klaviyo invoice can look smaller than your total contact list would suggest.
How much does SMS cost on Klaviyo?
SMS beyond your plan's included credits runs roughly $0.01-$0.015 per US message (MMS costs more), billed separately from your email plan.
Does Klaviyo's price change automatically as my list grows?
Yes. Klaviyo's pricing model bumps automatically as your active-profile count crosses each tier threshold — there's no way to lock in a flat rate as your store grows.
How do I lower my Klaviyo bill?
Regularly clean your list — suppress genuinely inactive profiles so they stop counting toward your active total, since that's the number Klaviyo bills on. Watch SMS volume separately, since it's metered on top. See our honest SeldonFrame vs Klaviyo comparison and the full Klaviyo pricing breakdown for what a flat-rate alternative looks like.
Source: Klaviyo's official pricing page (verified July 2026). Related: HubSpot pricing calculator, full Klaviyo pricing breakdown, and SeldonFrame vs Klaviyo.
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